More is (not always) preferred to less – 2012 Bruno Giacosa Barbera d’Alba

“More is preferred to less“, that’s what my first Economics professor exclaimed. I wasn’t comfortable with this idea, and thirty years later, I’m still not, though I understand the context a little more now. Last night I pulled a 2012 Bruno Giacosa Barbera d’Alba, a bottle I acquired in a great little shop inside San Gimignano…